Vetiver says, Give Blood
Devendra Banhart says, Diamonds are a girls best friend
Neither of these really feel like a commercial or are trying to cheaply sell something to me, so I can respect them for giving permission for their songs to be used. We all have to pay the bills, but it’s at least nice to see them being used with a pleasant/respectful visual to the original song. Devendra’s contribution seems more film first with the commercial aspect an afterthought. On an unrelated/related tangent, all of this retiring Baby Boomer marketing is driving me nuts. I can’t recall how many of my favorite songs from the 60’s have been ruined for me over the past few years (at least temporarily as I try to disassociate Dell computers from the 13th Floor Elevators or JcPenny from the %&*@ing Yardbirds). At least every now and then one will be set to an actual directors film short that is promoting something good. For example, I don’t mind the following ad that was shot in Patagonia and uses one of my favorite Donovan songs.
It also occurred to me that that last youtube clip’s still picture reminded me of my favorite painting by Balthus: