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May 2nd, 2007

Video Naturalismo, commercial edition

Vetiver says, Give Blood]

Devendra Banhart says, Diamonds are a girls best friend]

Neither of these really feel like a commercial or are trying to cheaply sell something to me, so I can respect them for giving permission for their songs to be used. We all have to pay the bills, but it’s at least nice to see them being used with a pleasant/respectful visual to the original song. Devendra’s contribution seems more film first with the commercial aspect an afterthought. On an unrelated/related tangent, all of this retiring Baby Boomer marketing is driving me nuts. I can’t recall how many of my favorite songs from the 60’s have been ruined for me over the past few years (at least temporarily as I try to disassociate Dell computers from the 13th Floor Elevators or JcPenny from the %&*@ing Yardbirds). At least every now and then one will be set to an actual directors film short that is promoting something good. For example, I don’t mind the following ad that was shot in Patagonia and uses one of my favorite Donovan songs.

your thoughts?

It also occurred to me that that last youtube clip’s still picture reminded me of my favorite painting by Balthus:


                                            The Mountain



  1. Nice. Thanks for those. Love that painting, too. That last video reminds me of the Sigur Ros vid with the kids ‘jumping’ off the cliff:


    Comment by Mark — May 3, 2007 @ 3:13 pm
  2. I know exactly what you mean about songs being ruined by adverts: observe


    I didn’t mind devendras “at the hop” in the cheese advert, probably because they aren’t shown as frequently as mobile phone adverts…

    how about

    Little yellow spider:


    I don’t mind the little videos, but to have those songs forced at me, is just suffocating me, every single time i here someone watching tv. And people who suddenly like that song, but told me it was rubbish when i played it to them before the advert.

    Comment by Jacob — May 3, 2007 @ 11:15 pm
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