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January 21st, 2008

Nick Drake: Soother of Scratchy Throats


Yup, it’s true. Aside from impeccable melodies, a revolutionary right hand technique, and an otherworldly singing voice, Nick Drake also has the uncanny ability to alleviate the discomfort of a stubborn cough. They don’t talk much about that in the history books, but boy, was he a healer. That’s why it makes sense that Vicks has chosen (or, rather, Gabrielle Drake has allowed profited from) the song ‘From the Morning’ to be featured in a new commercial. Yeah, that song: the last track off Pink Moon, the lyrics of which are inscribed on his headstone. Now, I firmly believe that there is no shame in an artist choosing to allow companies to use their songs in ads – it is their choice after all, and besides, making a living in the world of music is getting harder and harder these days. But Nick Drake didn’t have a choice. In case anyone reading this is unaware, Nick Drake is dead. Has been for a while now. When the song Pink Moon was used in the somehow now-legendary VW advert, there were the inevitable skeptics and purists crying for blood. To that commercial’s credit, though, I did feel that it’s tone, imagery, and theme somewhat – somewhat – echoed the sentiments of the song. The Vicks commercial does not. At all. Click the Vicks bottle to see for yourself!




  1. oh my word that is terrible. i hope that instead of going out to buy the vick’s, the viewers go out and buy the album.

    Comment by meg — January 21, 2008 @ 6:04 pm
  2. I agree. As a footnote I should say that if it takes a TV commercial for someone to be turned onto an artist as amazing as Nick Drake, then I’m all for it. I just hope that commercials like these don’t water down the poignancy of his material…I don’t want people to hear this song and go, “Isn’t that the Vicks with Honey song?”

    Comment by woeful.pie — January 21, 2008 @ 6:07 pm
  3. aarrghh so aggravating!

    even worse, apparently Nick Drake is being compared to a esophagus-sized blob of soothing honey which, in the animation, really didn’t look very comfortable.

    Comment by Davito — July 1, 2008 @ 6:22 pm

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